NVidiaAMD bought ATI and that seems to be going (not) well for them. Doesn’t it make sense that NVidia would make the same move for that other company that makes processors (it isn’t Intel)? It could be so with rumours growing momentum.
It makes good business for NVidia to make the same move their competitors are making. Companies like 3DFX missed the bandwagon when they didn’t implement the right technologies at the right time (onboard 2D render). With the world going CPUGPU, it makes sense that NVidia would be looking to do the same thing.
Imagine an UMPC with a low power VIA processor and with incredible graphics processing of a NVidia chip. If they could keep the price down, they could make some invincible portable and micro hybrid technologies.

For more info, spy over at Engadget.

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