What do supercar companies normally do in the newer models? The make them faster and sexier! Not anymore with Amedeo Felisa, general manager of the Italian luxury sports car maker, saying “we have to face the challenge of reducing consumption but not affecting the performance of the car”, and “otherwise we move (away) from our position in the market and we do not want to do that.”
Ferrari want to reduce CO2 emissions from 400 grams per kilometer per vehicle to 280-300, which would be a nice 40% increase in mileage. This process will take 5 years for Ferrari to implement (so all you greeny’s better start saving). For a company that only makes around 6,000 cars a year, it is very impressive.
If companies that usually focus on getting more power out of an engine can work to lower its emissions, I don’t see why the companies that focus on making the family car can’t as well. Ferrari have sent out a positive spin for car companies on emissions. They have said that it will help sell cars, and with the population starting to get more educated on the problems in the environment we are facing, then they would be pretty close to the mark.

For more info, click over to the Ecogeek Blog.