Blu-Ray has now got the power of the studio’s behind them, so what do Toshiba and the power of the HD have left to fight back with? They have the power of price drop, with HD-DVD players now available for a neat $US129. Two players will see be affected by the price drop, which are the HD-A3 for $129.99 and the HD-A30 for $179.99.
The value is phenomenal for a nextgen player, and still keeps the free HD-DVD movies you get with it (7 movies all up). It is so cheap that Toshiba would almost be losing money on the player, just to get more market share from the fast growing BR format. It seems that the nextgen movie market, may go the same way as the nextgen console market, with companies losing money per player, to then gain the money back on disk sales.
Lets hope Sony follow suit and drop the price on the PS3. With the cost of making the PS3 down, it would be nice to see the consoles price drop.

For more info, click over to DailyTech.