Apple IntelI have a bad habit of making up words, when I don’t know a better one to place there. Today it is Stupidism (stew-pid-ism) meaning Too worship a product because it is very well marketed and not because it is very well designed.
The guys and girls over at The Inquirer believe that Apple fanboys are stupid and that the Macbook Air is actually not an Apple achievement at all. There argument is flawless in a lot of ways. In other ways maybe not.
The Macbook Air, doesn’t really do much. It doesn’t have anything amazing and unique other then its track pad and size. Steve Jobs made it quite clear that the Air would redefine Apple, and is the greatest device they have made. Wait a second, did Apple make it? Has the Apple logo, the keyboard, the signature good looks.
The truth is that all the Macbooks have that, and the only difference is the innards. The gutsy Intel processor. The efficient Intel video chipset. The tiny pencil sized Intel motherboard. Wait a second, is this an Intel product or an Apple product? That is the whole argument The Inquirer are offering, and for most of it I agree 100%.
There are a few problems with the argument, and that’s they don’t really who contacted who? Perhaps it was Apple who approached Intel with the design and said “make this”, or perhaps Intel showed Apple a new product and Apple said give I’ll take it?
Either way you will probably never know, and there is a good chance that there will be very similar devices announced by Apple competitors before the end of this year. The question is, will the competitors designs be so similar that you will know it was Intel’s concept all along, or will Apple stay unique to the rest?

For a good read, and a little bit of a rant, go over to The Inquirer.